Welcome
To provide our clients with superior SEO services, we have partnered with Capture Commerce.
Capture Commerce specializes in search engine optimization and conversion rate marketing.Capture Commerce comprises a team of experienced Internet marketing professionals who do business ethically, aggressively and with excellence. Search engine marketing is their primary business focus and has been since their founding in 2000. Because they endeavor to be a leader in search engine marketing, they stay current with the fast pace of this young industry and, therefore, know what it takes to achieve top rankings for our clients. This is the knowledge and passion we bring to each project, whether it's our first or 50th job for a company.
Search Engine Friendly Design
The ideal time to have an SEO consultant review your design is while the web developer is creating the template design of the site, including navigation structure. At this point, many important elements should have been defined: keywords to target, content, architecture and navigation. If the design of your site is heading in a direction that is not search engine-friendly, an SEO pro can correct the issues before the entire site is developed - saving time and money.
Search engine-friendly design does not mean your site will now rank at the top of the search engines, but that the search engines can find and index your pages. Search engine optimization is the process of preparing each page of your site to gain top search rankings for specific search terms.
A site that has not been designed to be easily indexed by the search engine crawlers will require changes - sometimes significant changes - in order to become search engine-friendly. Because search engines are text-based, some design decisions can cause indexing problems, such as:
- JavaScript drop-down or slide-out menus can prevent search engine spiders from following navigation links in web pages. Java applet navigation is also problematic.
- Requiring cookies on your website prevents spiders from indexing your content.
- Web pages that require users to input any type of information in order to access the content blocks search engines from your pages.
- Shopping cart systems that invoke session IDs. All shopping cart systems utilize session IDs, but the further along a shopper is in the buying process without a session ID, the more search engine-friendly the system.
- Design using frames, large amounts of Flash or AJAX (Although Google can index text in Flash now, it still isn't recommended that a site be developed entirely with Flash.)
To learn more about our "SEO First" approach to web design and SEO marketing, please see our partner's website, Capture Commerce.